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Nutritional balance


 

Master the balance between taste and nutrition

1 out of 2 consumers check nutritional values or health claims on packaging of baked goods. – Taste Tomorrow

Balanced nutrition is crucial. When enjoyed in moderation, any food, even occasional indulgences, can fit into a balanced diet, supporting long-term dietary consistency.

While there isn't one universal healthy diet, the World Health Organization’s guidelines encourage reducing sugar, fat, and salt, and increasing fruits, vegetables, dietary fiber, and whole grains. Puratos follows these principles when developing innovative ingredients that optimize nutrition.

 

Rugbrød, rye bread with beetroot topping, with square crop for social media

Balancing nutrients without compromise

Sugar reduction
Sugar is the top ingredient consumers want to reduce. However, next to providing sweetness it is a highly functional ingredient, especially in patisserie and chocolate. That’s why we offer a range of easy-to-switch solutions, providing either full or partial sugar replacement. Feel free to connect our teams to discuss your specific needs. 
 

Fat reduction
In line with the World Health Organization’s guidelines, we aim to improve the nutritional value of your products by reducing the amount of poor quality fats (like saturated fatty acids), and replacing them with healthier alternatives. We also offer fat-reduced fillings and sweet bakery mixes, optimizing your products’ taste and nutrition.


Salt reduction
As bread is often high in salt, we developed innovative solutions to reduce its content in baked goods. With our solutions, you can help consumers meet the World Health Organization’s recommended intake of 5g of salt/day, promoting better health without compromising on taste.

 

Adding wholesome ingredients

It all starts with the grains!
Our Taste Tomorrow data confirms that consumers perceive grains and seeds as both healthy and delicious. And it is true: whole grains are the building blocks of nutritious staples, and a tasty way of increasing fiber intake, as per World Health Organization’s recommendation. 
Our whole grains and seeds do more than increase fiber; they bridge centuries of baking wisdom and today's innovative practices. 

More fruit, less of the rest
In recent years, fruit has become one of the world’s top-ranked flavors. We aim to increase the fruit content of our fruit fillings wherever possible. Using Puratos’s fruit fillings in your creations is a tasty and creative way to reduce added sugar, fat, and calories per 100g of product.

Nutritional benefits
In today's market, it is increasingly important for products to offer additional nutritional benefits. We have developed ingredients that can help create products high in protein or fiber. These ingredients not only enhance the nutritional balance of your products but also improve their taste and texture.

Consumer insights

Consumer insights

According to Taste Tomorrow, 62% of consumers seek healthier alternatives to satisfy their cravings. Offering balanced sweet treats is essential, and helps consumers enjoy their favorite indulgences without compromising their health. Innova Insights reports that nearly 80% of consumers are taking a proactive approach to their diets, with 28% aiming to reduce sugar and 21% to reduce fat.

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